A Chocolate Shake at 10 p.m…in the Mountains?!!


The place is called No Name Old Fashion Ice Cream Parlor.



So much creativity went into the decor of this little ice cream shop in Murphy, NC that I’m not surprised that the owners ran out of ideas when it came time to name it.







After roof damage that allowed you to “see the stars” while sitting at the counter, as one of the owners put it, forced them to close the shop for three years, the couple spent a month cleaning up the 1950’s style soda fountain before reopening on June 22, 2013.  The original tin tile ceiling had to be refurbished by hand.


On opening day, only a few flavors of ice cream were available, as supplies had yet to be delivered.


But the shop owners were apologetic and seemed very grateful to have a steady flow of customers around 10 p.m. on a Saturday night, when I visited with my family.


It just goes to show that if you are committed to your customers and offer them the opportunity to enjoy your services and products they will be loyal followers.



This is a practice other mountain businesses should adopt.  I get so frustrated that everything in our own mountain town shuts down at 5 p.m.  Try to get a meal on a Sunday in a small mountain community.  Not in the Bible belt, unless you visit a corporate franchise or a nationally renowned tourist destination.

The ice cream parlor adjoins No Name Deli & Restaurant, a vegan establishment.   I can’t imagine what a deli without a case full of meat and cheeses would be like, but I will heading back over the mountains at some point to find out.  And I will save room for ICE CREAM!





  1. Leave a Reply

    June 23, 2013

    I ate at the No Name Deli years ago – it was delicious!

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